Does Marketing Have a â??Higher Purposeâ???
As proud as I am about my chosen profession of marketing, I would not immediately say that it typically has a higher purpose. A former client and now good friend once defined marketing like this: It is the management practice that aims to sell more things to more people at a higher profit. Sounds about [...]
Marketing Is Now A Two Way Street Leading Up
Image via WikipediaDr. Ellen Weber asked me to devote some time to a discussion of marketing flaws. She wonders if bad marketing practices contributed to our turbulent economy, and whether good marketing practices will help us reach better days. What Ellen is getting at is the difference between old and new marketing. People have come [...]
